Artist Info

Palo Alto Festival of the Arts

Event Description

Fine Arts & Fine Crafts, August 27 & 28, 2022  University Avenue between High and Webster Streets in Palo Alto, CA 

Well-known for showcasing high quality art, Palo Alto’s Festival of the Arts returns August 27 & 28, 2022 to celebrate its 39th anniversary. Over 100,000 patrons who appreciate the festival’s excellence visit this open-air gallery each year. Art lovers stroll along tree-lined University Avenue, browsing fine arts and fine crafts booths, interacting with the artists and shopping the stunning selections from over 250 talented, creative minds.

This beautiful venue delights all senses with the festival’s diverse elements including sidewalk piano virtuosos, Italian Street Painting, hands-on kids’ art activities, delicious food selections and alcoholic beverage varieties. The community-friendly event is hosted by the Palo Alto Chamber of Commerce with the support of the City of Palo alto and is a major fundraiser for the Chamber as well as several local non-profit organizations.    Event Hours: 10:00am – 6:00pm

Of the 290 artist-designated spaces, 175 spaces are available to this year’s applicants.

Advertising & Publicity
Each year the dollars budgeted for paid-advertising & publicity and the amount of in-kind media support received will vary, but the overall estimated value usually exceeds $300,000. The 2022 advertising & PR budget will include but is not limited to: ads & calendar listings in major print & on-line publications, festival-specific postcard mailers/handouts, city-wide poster & postcard distribution, a four-color glossy festival guide, reciprocal web site linkage, e-mail blast copy & graphics for your use, & regular social media postings.

Artist Amenities
Complimentary continental breakfast, afternoon snacks & beverages at our hospitality booth, private artist porta-potties, booth-sitters for single exhibitors, detailed space assignment information, overnight security, post-festival customer referral service, a friendly artist support crew, exhibitor-linked listing on the Pacific Fine Arts Festivals web site’s event page:, and complimentary festival-specific publicity postcards and digital media available.

Dates to Remember

Feb 1  Applications postmarked
Feb 28  Selection results sent to applicants
March 7  Selected applicants’ space fee deposited
Aug 1  Customer postcard invitations sent to artists
Aug 15  Artist Instruction Letter sent

Cancellation & Refund Policy

Through March 6  Space fee refunds given
March 7 – July 17  PFAF Credit Slip minus $50.00 per cancelled space
July 18 – Show  Space fee is forfeited

Pacific Fine Arts Festivals’ credit slip may be used towards any future space fee.

Rules & Regulations

General Rules

  • CONDUCT/DISPLAY APPEARANCE Arrive on time, promptly remove vehicle to the designated parking areas as stated in event’s Instruction Letter, booth open and ready each morning by stated time, never break down or retrieve vehicles for loading before the stated time and complete all show days scheduled. No non-service pets allowed. No children under 7, music that interferes with neighbors, open flames or generators, alcohol, drugs or smoking allowed in or around booth. Clothing should be tasteful. Your display area should be neat, free of storage boxes or clutter, with tablecloths floor length on all sides. No displaying of “SALE” or “DISCOUNTED” type signage. Offensive/abusive behavior is not tolerated. An ignored request by staff to refrain may result in expulsion from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.
  • WEATHER Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by our representative on the spot. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).
  • PRODUCTS FOR SALE Pacific Fine Arts Festivals and/or designated agents reserve the right to restrict/remove products offered for sale based on quality and integrity as decided by Pacific Fine Arts Festivals.
  • THEFT Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.
  • SOCIAL MEDIA Participate in event marketing and directly target YOUR customers. For each event we create posts on Facebook, Instagram, Pinterest and Twitter that are easily customizable and shareable. We encourage you to take advantage of this OR if you create your own content promoting an event you’ll be doing with us be sure to tag us too, #PacificFineArts and @PacificFineArts. LIKE and FOLLOW us to get the latest news!
  • ATTITUDE Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.
  • REFERRAL PROGRAM We’re always interested in bringing new, quality products to our events. Share our information with your quality artisan friends and you both will receive a $50.00 credit upon participation in the same year! Download the Referral Certificate from our website,, or contact us to request one, or 209-267-4394. Submit the certificate with your individual applications and after you both participate in any event in the same year, we will send each a $50.00 credit slip good towards any future space fee. Word-of-mouth referrals are golden and we appreciate your sharing your enthusiasm for our events!
  • FIRE EXTINGUISHERS Each participant must have a 2A:10BC rated fire extinguisher in his/her booth. Fire Departments are very particular in requiring that if the extinguisher is NEW it must be stamped with the CURRENT year on the label or on the bottom of the unit AND the indicator must be all the way to the top of the green. If you’ve an older unit then it must have been serviced within the last 12 months and have a current State Fire Marshall tag attached and the indicator must be all the way to the top of the green. We know, this all may seem unnecessary, but we assure you that it is a big deal to the Fire Marshall and the events can be negatively affected if participants do not bring their extinguishers meeting these regulations.
  • APPLICATION PHOTOS/EVENT VIDEO & PHOTOGRAPHY Event applicants/participants agree to allow the images included with their application or video/photographs taken at event/s to be used for publicity and advertising.
  • ARTIST SPACE CANCELLATIONS If you notify us of your cancellation up to the Sunday six weeks prior to the start date of the show we will send you a PFAF Credit for that event minus a $50.00 handling fee per cancelled space. The PFAF Credit may be used towards any future Pacific Fine Arts Festival entry fee. If the cancellation comes after that date, your show fee is forfeited. For “No Show” negligence, your show fee is forfeited and you may be removed from future events and our mailing list.
  • CANCELLATION OF FAIR OR FESTIVAL If weather, major disaster, pandemic, or other circumstances beyond the control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.

Event Eligibility Rules

Open to creators of handcrafted, fine arts and fine crafts made in the USA by the artisan selling their works. Creativity and originality are important. Do not apply if your products are buy and sell, imported or from kits, hand-embellished mass-produced items, work not created and produced by the applicant(s), packaged specialty foods, books, CDs, body oils, lotions & soaps, children’s products, body art, living plants. No booth sharing will be considered outside of a married/significant-other partnership, otherwise only one artist or a collaborative partnership will be assigned to one space. It is possible, though, for two artists (each must apply separately) to request side-by-side spaces. Applicants whose work has been accepted must be on-site the full weekend of the show.

MEDIA FOR CONSIDERATION Ceramics, Fiber: wearable, decorative & functional, Glass, Graphics: digital & hand-drawn, Jewelry, Leather, Metalwork, Mixed Media, Painting, Photography, Printmaking, Sculpture, Wood.

Booth Info

Spaces are on asphalt down the middle of the street. 8d x 10w (northwest exposure, wide walkway in front of space).
10d x 10w space (southeast exposure, narrow walkway in front of space). Up to 290 spaces.

Space sizes and fees
8×10/10×10 space: $310.00 + 10% Commission
8×10/10×10 + Corner: $385.00 + 10% Commission
10×10 Walk Thru space: $385.00 + 10% Commission
8×20/10×20 space: $685.00 + 10% Commission
8×20 or 10×20 space + Corner: $785.00 + 10% Commission
10×20 Walk Thru space: $850.00 + 10% Commission
10×18 space + 2 Corners: $885.00 + 10% Commission

  • Only one artist or a collaborative partnership will be assigned to one space. It is possible, though, for two artists (each must apply separately) to request side-by-side spaces.
  • Applicants whose work has been accepted must be on-site the full weekend of the show.
  • Participating artists are expected to be totally self-supporting by providing a canopy (optional) and all furniture, supplies and materials needed to present an attractive and safe display.
  • Artist spaces are lined up back-to-back along nine blocks of University Avenue.
  • Booth displays may stay up overnight. Light overnight security is provided.
  • Canopies are not required, but if used, white is preferred.
  • Power is not available and generators are not allowed in the artist display areas.
    Quiet battery-operated units are fine & are to be provided by the participating artist.
  • Free parking is within two blocks from the site.
  • Designated RV & trailer overnight parking will be available one block from east end of the show.
  • Due to City restrictions, set-up can only take place Saturday morning.
  • Controlled load-in and load-out is provided with easy access to space location.
  • Temperature during August is usually in the mid-80s.

Licenses, Permits, & Taxes

CA Seller’s Permit  To participate in the event each artist must have a CA Seller’s Permit number. One is not needed to apply to the event but one must be obtained at least 6 weeks prior to the event in order to participate. CLICK HERE for more information.

Participation Agreement

This agreement is entered into by and between Pacific Fine Arts Festivals (Producer), the Host of the Event (Client), the City in which the event is held (City) and the exhibitor, artist or craftsperson filling out, signing, and returning the application (Artist).

  • The Artist hereby indemnifies and holds the Producer, its agents, employees, sub-contractors and volunteers, the Client, its agents, employees, sub-contractors and volunteers, the City, its agents, employees, sub-contractors and volunteers harmless from any and all claims, including costs and attorney’s fees resulting there from, arising out of said Artist’s participation in any and all events which have been organized by or through Producer, Client, or City. For the purposes of this agreement, the term “participation” shall include, but not be limited to, the delivery and safety/security of equipment, merchandise, structures and arts or crafts to their designated location, the set up and display of any such structure and art or crafts, and the dismantling and removal of all such items from the area provided by or through the Producer or its agents, employees, sub-contractors and volunteers, the Client or its agents, employees, sub-contractors and volunteers or the City or its agents, employees, sub-contractors and volunteers.
  • The Artist hereby expressly assumes any risk of harm or theft to the Artist, works of art or craft, guests or guests’ property arising out of their participation and the participation of other artists or agents in any given fair or festival organized by Producer, Client, or City including any risk resulting from the particular location of the space designated for them by the Producer. The Artist agrees to hold harmless the Producer, Client, City from any and all liability for damages to persons and damages or theft of property from any source. If weather, other acts of Nature, pandemic or other reasons beyond the control of the City, Client or Pacific Fine Arts Festivals causes the event’s cancellation, Artist application and/or space fees will not be returned and neither the City, Client nor Pacific Fine Arts Festivals will be held liable to Artists for failure of the event to take place.
  • This agreement shall be effective immediately upon execution and shall continue in effect for each and every fair or festival that the Artist participates in that is organized by Producer during the current year.

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