Artist Info

Montclair Village Art Walk

Event Description

Arts & Crafts, April 24 & 25, 2027  Mountain Boulevard and La Salle Avenue, Oakland (off Hwy 13 and near Piedmont)

The 50th annual Montclair Village Art Walk lines the sidewalk of this busy shopping district that attracts people from one of Oakland’s most affluent communities. Montclair Village is a charming and vibrant shopping district, nestled in the beautiful, tree-covered Oakland Hills. The Village has a laid-back, small town feel, plenty of parking in the City-owned garage, and many small business retailers and restaurants. On Sundays, the Farmers’ Market joins us bringing early morning shoppers. This event stands as one of our top selling Sidewalk Fairs.   Event Hours 10:00am – 5:00pm

Dates to Remember

2027 dates TBD

February 2  Applications postmarked
February 9  Selection results sent to applicants
February 16  Selected applicants’ space fee deposited
March 30  Customer postcard invitations sent to artists
April 13  Artist Instruction Letter sent

Cancellation & Refund Policy

2027 dates TBD

Through February 15  Space fee refunds given
February 16 – March 28  PFAF Credit Slip minus $50.00 per cancelled space
March 29 – Show  Space fee is forfeited

Pacific Fine Arts Festivals’ credit slip may be used towards any future space fee.

Booth Info

Sidewalks are narrow and some are hilly—Spaces are 4 ft. deep x 13 ft. long. Spaces are on concrete on the sidewalk along the curb. Displays must be flexible to work around or bypass light poles, bike racks, etc. Pro panels, tables, grid structures, jewelry cases, potter racks all work well.
No tent spaces, but market umbrellas are festive and welcome.

Space sizes and fees  3% fee added to space fee credit card charges
4dx13w space: $175.00 + 10% commission
4dx26w space: $350.00 + 10% commission
Up to 65 artist spaces.

Set-up/Tear-down
Saturday morning check-in for set-up begins at 7:00am until 8:00am.
Drive to or near space

RVs/Vehicles with trailers Unloading/loading is near impossible for RVs, and vehicles with trailers and are discouraged.

Security
No overnight security provided. We do suggest taking your work overnight in this location. Displays left overnight should be wrapped in tarps and secured making access difficult.

Daytime Parking
Available for vehicles under 6’8” tall in parking garage’s top floors

Oversized Vehicle and Overnight Parking
Daytime parking for vehicles with trailers or oversized (over 6’8” tall) and for all overnight, self-contained parking needs available in nearby private lot with cameras.

Free digital or hard copy color event postcards available for social media posting, sales tables or customer mailout.

Special requests
Please indicate any special request on your application. Space requests are taken into consideration but cannot be guaranteed.

Licenses, Permits, & Taxes

CA Seller’s Permit  To participate in the event each artist must have a CA Seller’s Permit number. One is not needed to apply to the event but one must be obtained at least 6 weeks prior to the event in order to participate. CLICK HERE for more information.

Oakland Business License

  • Oakland Residents Business license required. Form will be provided to you prior to the event.
  • Non-Oakland Residents City requires a Special Event Business Tax Certificate ($100) good for three Oakland events. Form will be provided to you prior to event. Form and fee submission to the City is artist’s responsibility.

Rules & Regulations

General Rules

COMMISSION EVENT A 10% commission on gross, pre-tax sales is required for all work sold as a direct result of this opportunity for public exposure, including sales completed after the fair or festival. Commissions should be postmarked to our office (PO Box 280, Pine Grove, CA 95665) by the Wednesday following the event, and for any subsequent sales, as soon as possible. We also accept payments via PayPal, Venmo, and Zelle. Detailed instructions are provided in the event instruction letters.

REFERRAL PROGRAM  Refer an artisan and when both of you participate in any event within the same year, each receives a $50 space-fee credit. Download the certificate at pacificfinearts.com or request one at pfa@pacificfinearts.com / 209-267-4394 and include it with your applications.

INSURANCE  Insurance is not required but strongly recommended. Resource link available at: pacificfinearts.com/insurance/

PHOTOGRAPHY / MEDIA  By applying, you allow PFAF to use your submitted images and event photos/videos for marketing.

CANCELLATIONS (Artist)  See above cancellation policy section.

CANCELLATION (Event)  If the event is cancelled due to weather, disaster, pandemic, or circumstances beyond control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.

WEATHER / SETUP Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by on-site PFAF staff. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).

PRODUCTS FOR SALE  Pacific Fine Arts Festivals and its designated representatives reserve the right to limit or remove any products from sale based on quality and integrity, as determined by Pacific Fine Arts Festivals. Any products not listed in the application are not permitted for sale and must be removed from the booth if they have not received prior approval from Pacific Fine Arts Festivals.

THEFT  Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.

EVENT MARKETING  Your marketing efforts are a key part of our collaboration in promoting each event. We provide free color postcards for distribution—indicate the quantity you’d like for each event on your application. In addition, downloadable event graphics are available for use on social media or email campaigns to reach your own customers directly. For every event, we also create Facebook and Instagram posts that are easy to customize and share. Feel free to use these, or create your own content—just tag us with #PacificFineArts and @PacificFineArts. Don’t forget to like and follow us to stay updated on the latest news!

PROFESSIONAL CONDUCT & BOOTH APPEARANCE  Arrive on time, follow parking/load-in/out instructions, and complete all show days. No early teardown or bringing vehicles to your space early. No pets (unless service animals), young children, generators/open flames, smoking, alcohol, drugs, or disruptive music. Booths must be clean and professional, front and back. No “SALE/DISCOUNT” signs. Offensive/abusive behavior is not tolerated. Harassing/abusive/threatening language, physical assault, failure to respond to staff instructions will be addressed and may result in participant’s immediate removal from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.

ATTITUDE  Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.

Event Eligibility Rules

Important: Applicants selected will be those showcasing their individual perspective in unique, unusual and/or unexpected ways, and with good creative design in their art or craft. Artwork or crafts solely assembled with purchased components are not a good fit for our events. Application is open to creators of quality handcrafted, small batch products made in the USA by the artisan selling their works. Not accepted: Buy/sell, imports, kit-based, mass-produced items, work not made by the applicant(s), books, body art, permanent jewelry, pre-packaged specialty foods, toys that are weapons. Items involving weapons, nudity, or sensitive wording may be declined to maintain a family-friendly environment. No booth sharing except married/significant-other partners. Two artists may request adjacent booths (each applies separately). A representative may sell with prior approval.

Participation Agreement

This agreement is entered into by and between Pacific Fine Arts Festivals (Producer), the Host of the Event (Client), the City in which the event is held (City) and the exhibitor, artist or craftsperson filling out, signing, and returning the application (Artist).

The Artist hereby indemnifies and holds the Producer, its agents, employees, sub-contractors and volunteers, the Client, its agents, employees, sub-contractors and volunteers, the City, its agents, employees, sub-contractors and volunteers harmless from any and all claims, including costs and attorney’s fees resulting there from, arising out of said Artist’s participation in any and all events which have been organized by or through Producer, Client, or City. For the purposes of this agreement, the term “participation” shall include, but not be limited to, the delivery and safety/security of equipment, merchandise, structures and arts or crafts to their designated location, the set up and display of any such structure and art or crafts, and the dismantling and removal of all such items from the area provided by or through the Producer or its agents, employees, sub-contractors and volunteers, the Client or its agents, employees, sub-contractors and volunteers or the City or its agents, employees, sub-contractors and volunteers.

The Artist hereby expressly assumes any risk of harm or theft to the Artist, works of art or craft, guests or guests’ property arising out of their participation and the participation of other artists or agents in any given fair or festival organized by Producer, Client, or City including any risk resulting from the location of the space designated for them by the Producer. The Artist agrees to hold harmless the Producer, Client, City from any and all liability for damages to persons and damages or theft of property from any source. If weather, other acts of Nature, pandemic, or other reasons beyond the control of the City, Client or Pacific Fine Arts Festivals causes the event’s cancellation, Artist application and/or space fees will not be returned and neither the City, Client nor Pacific Fine Arts Festivals will be held liable to Artists for failure of the event to take place.

This agreement shall be effective immediately upon execution and shall continue in effect for every fair or festival that the Artist participates in that is organized by Producer during the current year.

THE WORK DESCRIBED IN THIS APPLICATION FOR SELLING AT THE EVENT/S IS HANDCRAFTED IN THE USA BY PERSON/S LISTED UNDER ARTIST NAME ON APPLICATION PAGE, WHO WILL BE SELLING THE WORK AT EACH EVENT, AND WHOSE NAME IS REFLECTED ON THE APPLICATION’S SIGNATURE LINE.

I AGREE TO ABIDE BY THE POLICIES, RELEASE & HOLD HARMLESS AND THE RULES GOVERNING EACH EVENT OUTLINED IN EACH EVENT’S INSTRUCTION LETTER SET FORTH BY PACIFIC FINE ARTS FESTIVALS.

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