About Us

Pacific Fine Arts Festivals was founded in 1973. In 1980 Judy Cunningham became the owner and Director, retiring in 2000. That year Dana and Troy Hale-Mounier became the new owners and Directors of Pacific Fine Arts Festivals.

The goal of PFAF is to present the highest quality Art Festivals possible. Pacific Fine Arts Festivals produces approximately 20 two- and three-day events per year, primarily in the San Francisco Bay area. At some festivals, the artist’s displays are set up along the sidewalks or in parks, while at others thoroughfares are closed and displays are set up down the center of the street. Festivals are located in towns and cities both large and small, as well as in tourist destinations such as Mammoth Lakes and Lake Tahoe.

PFAF’s Fine Arts events feature media such as paintings, drawings, photography, sculpture, ceramics, graphics, and jewelry. Our Arts and Crafts Festivals include handmade clothing, leather goods, wooden toys, etc. in addition to fine art.
 Several of PFAF’s festivals have been ranked in the top 200 outdoor festivals in the country by Sunshine Artists Magazine. In 1997 they awarded first place in their First Annual National Poster Contest to the poster for the California Strawberry Festival, a PFAF event.

Artists and craftspeople as well as the host communities appreciate Pacific Fine Arts Festivals for the high quality of its exhibitors, its integrity, professionalism and efficiency of operation. If you’ve attended a PFAF event, you know first-hand about the quality of the work presented. If you haven’t yet had the opportunity, please check the current schedule for a festival near you.

Dana and Troy Hale-Mounier are native Californians. Dana was born in Ventura, Troy in San Gabriel. Both grew up in the San Diego area where they together attended San Pasqual High School. They were re-acquainted during their college years, moved back to Ventura County and married. Dana attended California State University, Northridge. Troy attended USC and graduated from California Lutheran University. Amador County is where they and their two children now call home.

As the daughter of artists Karen and Tom Hale, Dana has been around Arts and Crafts Festivals since she was a baby. She was involved in many aspects of the business as a child and young adult, from helping in the studio to setting up and tearing down displays and selling at shows. She has experienced both painfully slow as well as spectacular show sales, all types of weather and the joy that comes with making new art show friends. Troy and Dana find the challenges of Festival planning interesting and especially enjoy the Pacific Fine Arts Festivals family of artists and crafters. Appreciation goes out to Festival participants, patrons and art lovers.